it’s time to kick cookie-cutter websites to the curb

COPY: I will provide you with detailed content planners to guide you through what to write for each unique page of your website. Doing the actual writing to fill in those content planners is your responsibility, though I look forward to providing guidance and feedback during our content strategy session.

BRANDING: I require all clients to have a logo, color palette, and fonts designed by a branding professional before we start our two-week design process. If you already have a logo, but still need to curate your colors, fonts, and stock imagery, you can add a “Post-Logo Branding Refresh” to your package and I’ll take care of that part.

PHOTOGRAPHY: High-quality, professional photography is a crucial component of the overall look and feel of your website. For most of my clients, this includes both brand photography (photos of you, shot and edited by a professional photographer) and stock imagery (photos of textures, flatlays, nature, office scenes, etc.). If you would like support in organizing and guiding your photoshoot, you can add my “Brand Photoshoot Creative Direction” offer and I’ll support you through finding and booking the right photographer, curating a setlist complete with props and outfits, and refining the final photo selection.

As soon as possible. If you don’t have all of these things ready, don’t worry — most of my clients book before they have everything complete, and that’s almost always for the best, because my detailed guidance for your copy, images, and branding usually serve as an effective forcing function to get my clients unstuck — plus, you’ll need to follow that guidance, too. So the sooner you book, the better. Plus, I’m usually booked at least one month in advance, so it’s best if you schedule a call now to get on my calendar at your desired time.

Yes, absolutely! One of the many reasons I love (and work exclusively with) Squarespace is because it’s been so easy for my clients to learn and use.

At the end of every project, I make detailed screenshare tutorial videos walking you through how to make updates on your specific site so that you understand exactly how to do things like update links, change photos, rewrite bio text, and much more.

I believe strongly that once you’ve paid to have your site designed, it’s your property and you should be able to make updates on your own if you’d like to. I design each website intentionally to make it extremely easy for you to update and create new pages so your website can grow with you as your business grows.

Some of my clients still prefer to have me help them with future updates — either to save them time, or for more complex changes — and that’s an option, as well. I love working with my clients long term, and offer a variety of options for whenever you might need support down the road, ranging from on-demand Edit Sessions for smaller rounds of edits, or Half or Full Day Sessions for larger site changes.

I focus on creating websites that are easy to update & manage on your own, but I always love working with my clients on an ongoing basis whenever they’d like expert help making updates large or small.

I offer on-demand Edit Sessions for smaller rounds of edits, or Half or Full Day Sessions for larger site changes.

You also have 30 days of email support after launch day for any questions or concerns that may arise post-launch.

I understand that things may come up, and I strive to have a rescheduling policy that is fair to both of us.

When I book your project into my schedule, I allocate that time for you, and forgo other work to ensure I give your project appropriate attention.

As a result, if you end up needing to reschedule your project, there will be a rescheduling fee that varies depending on how far ahead you reschedule.

• Within 15 days of kickoff: $1000 fee

• Within 15-30 days of kickoff: $800 fee

• Within 30+ days of kickoff: $500 fee

Please note that your payment plan will continue as originally scheduled, regardless of when we reschedule to.

The only ongoing fees you’ll have to pay are those required for any website: hosting, a domain, and (if desired) an email account. There are no ongoing fees for my services.

All of my projects require Squarespace’s Business plan (see the most updated pricing here). You can pay either monthly or annually, and you’ll get a 20% discount on your first purchase through my membership with Squarespace Circle.

You’ll also need to pay ongoing fees for your domain name (website URL, typically $12-20/year), and, if you’d like, a paid email account (typically $75/year). If you decide to host your domain and email account with Squarespace, you can usually get the first year of domain and email hosting for free.

There are no ongoing fees for working with me — all of my packages are a flat project rate for the scope of the project. If you end up wanting additional support or updates outside the 30 day support window, I offer various edit sessions options for past clients at a per session rate.

If this all sounds like a foreign language, no worries at all! Go ahead and book a chat with me and we can talk through your specific situation, and I’ll guide you from there.